Affiliation : School of Management, Shandong University
Country : China
Category : Computer Science & Information Technology
Volume, Issue, Month, Year : 7, 8, June, 2017
Abstract
The
use of Big Data analytics for business improvements is a vital strategy for
survival. In this paper, we report a study that investigates the role of BD
analytics on consumer finance, credit card finance in China—a research area
that has largely remained unexplored. The largeness and diversity of Chinese
consumer market merit an urgent attention and understanding of role of BD
analytics is significant both theoretically and managerially. This study
achieves that target. Given the exploratory nature of study, we take a
qualitative approach. We conduct approximately 30 interviews with baking and
finance sector respondents. The data will be recorded, transcribed and
translated. We will analyze data using content analysis / thematic analysis
technique.
Keyword : Consumer finance; Credit Card finance; Business analytics China
For More Details : https://airccj.org/CSCP/vol7/csit77010.pdf
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